BMW Winter Experience

A BMW drifting on a frozen lake ice track in Kall/Åre, Sweden

Introduction

BMW conquers the ice tracks with precision and power

BMW Winter Experience is a returning annual program held on the ice tracks of FlatOut Sweden. Over the years, a unique driving concept has been developed, offering BMW’s European clients the opportunity to experience and showcase the latest models in the spectacular winter environment of northern Sweden. Sliding a BMW through long, flowing ice tracks creates a driving sensation that is both thrilling and unforgettable — a true highlight of the winter driving season.

A BMW drifting on the ice track in Kall/Åre, Sweden

A BMW kicking up snow while driving on ice in Kall/Åre, Sweden

Close-up of a BMW on the frozen lake ice track in Kall/Åre, Sweden

A BMW cornering on the prepared ice track in Kall/Åre, Sweden

A BMW during the ice driving event in Kall/Åre, Sweden

A BMW on the snow-lined ice driving track in Kall/Åre, Sweden

A BMW sliding across the frozen lake in Kall/Åre, Sweden

A BMW powering through a bend on the ice in Kall/Åre, Sweden

No items found.

A BMW on a professionally prepared ice track in Kall/Åre, Sweden

BMW clients from across Europe return to experience the thrill on ice

BMW clients from across Europe gather each winter for this year’s returning ice-driving event. Set against the icy landscapes of the north, guests enjoy an unforgettable driving experience behind the wheel of BMW models. With expert instructors, well-prepared ice tracks, and a distinctive winter atmosphere, the event again proves to be a highlight for BMW enthusiasts from around the continent.

A BMW drifting across the ice at the event in Kall/Åre, Sweden