BMW Winter Experience
BMW conquers the ice tracks with precision and power
BMW Winter Experience is a returning annual program held on the ice tracks of FlatOut Sweden. Over the years, a unique driving concept has been developed, offering BMW’s European clients the opportunity to experience and showcase the latest models in the spectacular winter environment of northern Sweden. Sliding a BMW through long, flowing ice tracks creates a driving sensation that is both thrilling and unforgettable — a true highlight of the winter driving season.
BMW clients from across Europe return to experience the thrill on ice
BMW clients from across Europe gather each winter for this year’s returning ice-driving event. Set against the icy landscapes of the north, guests enjoy an unforgettable driving experience behind the wheel of BMW models. With expert instructors, well-prepared ice tracks, and a distinctive winter atmosphere, the event again proves to be a highlight for BMW enthusiasts from around the continent.
