Latest news

FlatOut Sweden manages ice track operations and driving programs for international clients.

Driving on ice involves operating a vehicle on surfaces with extremely low friction.

FlatOut Sweden coordinates ice track vehicles and driving programs for automotive launch events.

An ice driving experience allows drivers to practice vehicle control on frozen surfaces under professional supervision.

FlatOut Sweden is not a traditional event supplier. It is a brand experience agency that designs campaigns where guests interact with your product in the most honest environment possible. Winter.

An ice driving experience with FlatOut Sweden is designed to welcome complete beginners and challenge experienced drivers in the same calm, structured environment.

A car launch event should make the reason to care unmistakable. Northern winter conditions do exactly that. On a frozen circuit, steering feel, traction control logic and tire technology are easy to sense even for non experts.