Corporate ice driving events & incentive trips
Partners
Friends and partners we have the privilege of working with
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FlatOut SWEDEN
For more than 15 years, FlatOut Sweden has created ice driving events for companies and car brands. We craft exclusive turnkey experiences for groups, companies and global automotive launches — where high-performance ice driving meets Nordic conditions and world-class hospitality.
Ice driving expertise
Packages
1 day of ice driving
Full day of ice driving in Porsche and Audi cars
Professional instructors
Lunch served in a TiPi on the ice
Accommodation Frösö Park hotel
Three-course welcome dinner
Airport transfers
2 days of ice driving
Two days of ice driving in Porsche and Audi cars
Professional driving instructors
Lunch served in a TiPi on the ice
Accommodation at Frösö Park hotel
Three-course dinners
Airport transfers
Corporate event
Private event for your company
You choose group size and number of days
Ice driving in Porsche and Audi cars
Professional instructors
Lunch served in a TiPi on the ice
Accommodation at Frösö Park hotel
Optional arctic adventure day in Åre
Who we work with
HR and employee rewards
Reward your team with days on the ice they will talk about for years. We take care of travel, cars, instructors and hotel.
Request a proposalMarketing and client events
Invite clients and partners to a private ice driving event with dinners, spa and Nordic hospitality.
Request a proposalIncentive agencies and DMCs
Add a turnkey ice driving program to your incentive trip. We deliver tracks, cars, instructors and logistics in Östersund and Åre.
Request a proposalAutomotive brands
Launch cars and tires on prepared ice tracks with private access, repeatable conditions and media production on site.
Request a proposalOur services
FlatOut Ice Driving Experience
Corporate Ice Driving
Ice Driving USA
Rent Ice Track
Winter Driving Production
Sportscar Driving Experience
Contact
Management team
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Partners & Clients
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ABOUT FLATOUT SWEDEN
FlatOut Sweden has established itself as a premier partner for car and tire manufacturers
FlatOut Sweden offers much more than just cars drifting on ice tracks. It’s about the full experience—discover the local food culture, nature, activities, and sports. Always creating a unique experience for each company.
FAQ
Answered questions.
With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.
Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.
In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.
Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.
Every event is fully customized to match your company’s goals, group size and level of exclusivity.
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