01
MICHELIN
X-Ice SNOW
expedition
In the beautiful winter months of 2020, we co-created the launch of the new Michelin X-Ice winter tire. A total of 800 Scandinavian and Russian participants
distributed over 18 driving days on land and ice tracks with side activities inspired by Northern Sweden.
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
02
SUBARU WINTER EXPERIENCE
2020 marked the third year of Subaru Winter Experience together with Subaru Of America and DirtFish Rally School. The event have grown over the years into four weeks of driving with a total of 300 participants over 25 driving days per year. We are offering one day, two day and three day standard, as well as advanced classes, for both seasoned and novice drivers. www.subaruwinterexperience.com
LOCATION: EAGLE RIVER WISCONSIN, USA
03
SCANIA WINTER EXPERIENCE
From 2017-2019, we hosted Scania Winter Experience together with Scania Sweden. More than 550 guests per year took part in the event, which, apart from top class accommodation and delicious food, included a big exhibition, truck driving and safety ice driving with road cars.
LOCATION: ÖSTERSUND, SWEDEN
04
MICHELIN NORTHERN STARs
In 2018 we worked together with Michelin Europe to launch their Alpin 6 winter tire. 600 participants from 18 countries distributed over 20 driving days on land and ice tracks with side activities inspired by northern Sweden. We were responsible for everything from when the guests set foot on the airport tarmac, to when they left with a smile a couple of days later.
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
05
BELOW ZERO ICE DRIVING
LOCATION: KALL/ÅRE, SWEDEN
Tuthill Porsche is one of our longest partnerships. Since 2012 we've had the pleasure to host and arrange their ice driving concept Below Zero Ice Driving. As their local partner we take care of just about anything from preparing and maintaining the ice tracks, transits, food, accommodation, helicopter rides, dog sleds, snowmobiles etc. to suite their clients needs. www.belowzeroicedriving.com
06
THE GRAND TOUR
LOCATION: KALL/ÅRE, SWEDEN
In collaboration with W. Chump & Sons Limited, we worked as the local production partner for the winter shoot of The Grand Tour on Amazon Prime where Jeremy Clarkson, Richard Hammond and James May stress tested the Lamborghini Urus on snow and ice in northern Sweden.
07
motorsport travel
We have been organizing corporate conference travels to motorsport events during the last ten years. With strong personal connections in the business, we can arrange team and driver access in all top motorsports all over the world.
08
rally winter testING
Pre event testing for Rally Sweden, and development testing for winter surfaces, for many teams in the World Rally Championship has been a core business since the beginning of our company, and we are very proud to having them return year after year to our facilities.
09
sportcar exprerience
Our sports car experience in northern Italy has been an annual event for a couple of years now. VIP access to the Lamborghini factory and a 180 km driving route makes this a truly unique and memorable experience.
10
DRIVER DEVELOPMENT
Many drivers has been taking part in our one-on-one development programs. Our speciality is to coach racing and rally drivers on loose surfaces to extend their comfort level and help them progress in their careers.
ABOUT
FLATOUT SWEDEN
FlatOut Sweden have been assisting car and tire manufacturers with development testing and product launches for over a decade. Founded by Patrik Sandell, a professional driver in both rally and rallycross for more than 15 years, we know what it takes to create amazing experiences, display product benefits, and build strong partnerships.
We truly love our job and believe that's why the results of our work continue to be so appreciated by our clients.
With roots in northern Sweden, our speciality is within winter events with lots of snow and ice, but we are no strangers to creating memorable experiences in other seasons too. Our reach is global, and our approach is flexible, so if you are looking for a one stop shop for your next event, please don't hesitate to contact us.
Patrik Sandell
Linnea Sandell
