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GLOBAL

DRIVINg

EVENT AGENCY

Our cases

skoda 4x4 winter experience

During January 2023, we hosted the winter launch of Skoda Auto´s all-new models. European journalists enjoyed the Swedish winter wonder landscape and ice driving on Stortjärn. Twenty-five cars were equipped with studded winter tires and another twenty-five cars with non-studded tires for the scenic driving routes to and from the ice driving arena.

Client/reference: 

Skoda Auto & Pure Perfection

LOCATION: östersund, SWEDEN

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SKODA ENYAQ RS WORLD
RECODR DRIFT

In January 2023, we were the local partner/producer of the event when Škoda Enyaq RS iV set two GUINNESS WORLD RECORDS™ titles with 7.351 km ice drift on one of our lakes, Stortjärn. 

More info about the GUINNESS WORLD

 

Client/reference: 

Skoda Auto & Performance Communications

LOCATION: östersund, SWEDEN

BELOW ZERO ICE DRIVING 

LOCATION: KALL/ÅRE, SWEDEN

Tuthill Porsche is one of our longest partnerships. Since 2012 we've had the pleasure of hosting and arranging their ice-driving concept, Below Zero Ice Driving.  www.belowzeroicedriving.com

Client/reference: 

Tuthill Porsche

  • Instagram
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Below Zero Icedriving

MICHELIN

X-Ice SNOW

expedition

In the beautiful winter months of 2020, we co-created the launch of the new Michelin X-Ice winter tire. A total of 800 Scandinavian and Russian participants 

distributed over 18 driving days on land and ice tracks with side activities inspired by Northern Sweden.

 

Client/reference 

Michelin Nordic

LOCATION: UMEÅ/TAVELSJÖ, SWEDEN

Ice Driving
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BMW WINTER DRIVING  EXPERIENCE

In collaboration with BMW Sweden and Ring Knutstorp we are hosting BMW Winter Driving Experience. They offer a unique one-day driving program with the latest models from BMW. Clients from the nordic countries and Europe are enjoying this winter experience in Östersund with us. https://bmwexperience.se

 

Client/reference:

BMW Sweden & Ring Knutstorp

LOCATION: östersund, SWEDEN

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SUBARU WINTER EXPERIENCE

We hosted Subaru Winter Experience with Subaru Of America and DirtFish Rally School for three years.

The event has grown over the years into four weeks of driving, with 300 participants over 25 driving days per year.  www.subaruwinterexperience.com

Client/reference:  

Subaru USA

LOCATION: EAGLE RIVER WISCONSIN, USA

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Subaru Winter Experience

SCANIA WINTER EXPERIENCE

We hosted Scania Winter Experience with Scania Sweden for three years. More than 550 guests per year took part in the event, which, apart from top-class accommodation and delicious food, included a big exhibition, truck driving, and safety ice driving with road cars.

 

Client/reference:

Scania Sweden  

LOCATION: ÖSTERSUND, SWEDEN

Ice Driving
Scania Winter Experience
Ice Driving

MICHELIN NORTHERN STARs 

A few years ago, we hosted Michelin Norther Star with Michelin Europe to launch their Alpin 6 winter tire. Six hundred participants from 18 countries distributed over 20 driving days on land and ice tracks with side activities inspired by northern Sweden. 

Client/reference:

Michelin

LOCATION: UMEÅ/TAVELSJÖ, SWEDEN

Michelin Alpin 6

THE
GRAND TOUR

LOCATION: KALL/ÅRE, SWEDEN

In collaboration with W. Chump & Sons Limited, we worked as the local production partner for the winter shoot of The Grand Tour on Amazon Prime, where Jeremy Clarkson, Richard Hammond, and James May stress tested the Lamborghini Urus on snow and ice in northern Sweden.

 

Client/reference:

Amazon Studios

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The Grand Tour

motorsport travel

We have been organizing corporate conference travels to motorsport events for the last ten years. With strong personal connections in the business, we can arrange team and driver access in all top motorsports worldwide. 

rally winter testING

Pre-event testing for Rally Sweden, and development testing for winter surfaces, for many teams in the World Rally Championship, has been a core business since our company's beginning. We are very proud to have them return year after year after year to our facilities.

sportcar exprerience

We offer sportscar tours in both Marbella, Spain, and Lake Garda, Italy. Our tours are unique because the guest gets a lot of driving time on our well-prepared routes in the mounts. These tours are often combined with conference arrangements.  

DRIVER DEVELOPMENT

Many drivers have been taking part in our one-on-one development programs. Our specialty is to coach racing and rally drivers on loose surfaces to extend their comfort level and help them progress in their careers. 

ABOUT

FLATOUT SWEDEN

FlatOut Sweden has assisted car and tire manufacturers with development testing and product launches for over a decade. We know what it takes to create amazing experiences, display product benefits, and build strong partnerships. No project is too big or complex for us, and we will always deliver. 

 

We genuinely love our job and believe that's why the results of our work continue to be so appreciated by our clients.

Patrik Sandell, a former professional driver in rally and rallycross, founded FlatOut Sweden. With roots in northern Sweden, our specialty is within winter events, but we are no strangers to creating memorable experiences in the other seasons. Our reach is global, and our approach is flexible, so if you are looking for a one-stop shop for your next event, please don't hesitate to contact us.

Patrik Sandell, CEO

patrik@flatoutsweden.com

+46702603133

Mattias Lönn, Project manager

mattias@flatoutsweden.com

+46702717166

Linnea Sandell, Account manager

linnea@flatoutsweden.com

+46738000092

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