skoda 4x4 winter experience
During January 2023, we hosted the winter launch of Skoda Auto´s all-new models. European journalists enjoyed the Swedish winter wonder landscape and ice driving on Stortjärn. Twenty-five cars were equipped with studded winter tires and another twenty-five cars with non-studded tires for the scenic driving routes to and from the ice driving arena.
Client/reference:
LOCATION: östersund, SWEDEN
SKODA ENYAQ RS WORLD
RECODR DRIFT
In January 2023, we were the local partner/producer of the event when Škoda Enyaq RS iV set two GUINNESS WORLD RECORDS™ titles with 7.351 km ice drift on one of our lakes, Stortjärn.
More info about the GUINNESS WORLD
Client/reference:
LOCATION: östersund, SWEDEN
BELOW ZERO ICE DRIVING
LOCATION: KALL/ÅRE, SWEDEN
Tuthill Porsche is one of our longest partnerships. Since 2012 we've had the pleasure of hosting and arranging their ice-driving concept, Below Zero Ice Driving. www.belowzeroicedriving.com
Client/reference:
MICHELIN
X-Ice SNOW
expedition
In the beautiful winter months of 2020, we co-created the launch of the new Michelin X-Ice winter tire. A total of 800 Scandinavian and Russian participants
distributed over 18 driving days on land and ice tracks with side activities inspired by Northern Sweden.
Client/reference:
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
BMW WINTER DRIVING EXPERIENCE
In collaboration with BMW Sweden and Ring Knutstorp we are hosting BMW Winter Driving Experience. They offer a unique one-day driving program with the latest models from BMW. Clients from the nordic countries and Europe are enjoying this winter experience in Östersund with us. https://bmwexperience.se
Client/reference:
LOCATION: östersund, SWEDEN
SUBARU WINTER EXPERIENCE
We hosted Subaru Winter Experience with Subaru Of America and DirtFish Rally School for three years.
The event has grown over the years into four weeks of driving, with 300 participants over 25 driving days per year. www.subaruwinterexperience.com
Client/reference:
LOCATION: EAGLE RIVER WISCONSIN, USA
SCANIA WINTER EXPERIENCE
We hosted Scania Winter Experience with Scania Sweden for three years. More than 550 guests per year took part in the event, which, apart from top-class accommodation and delicious food, included a big exhibition, truck driving, and safety ice driving with road cars.
Client/reference:
LOCATION: ÖSTERSUND, SWEDEN
MICHELIN NORTHERN STARs
A few years ago, we hosted Michelin Norther Star with Michelin Europe to launch their Alpin 6 winter tire. Six hundred participants from 18 countries distributed over 20 driving days on land and ice tracks with side activities inspired by northern Sweden.
Client/reference:
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
THE
GRAND TOUR
LOCATION: KALL/ÅRE, SWEDEN
In collaboration with W. Chump & Sons Limited, we worked as the local production partner for the winter shoot of The Grand Tour on Amazon Prime, where Jeremy Clarkson, Richard Hammond, and James May stress tested the Lamborghini Urus on snow and ice in northern Sweden.
Client/reference:
motorsport travel
We have been organizing corporate conference travels to motorsport events for the last ten years. With strong personal connections in the business, we can arrange team and driver access in all top motorsports worldwide.
rally winter testING
Pre-event testing for Rally Sweden, and development testing for winter surfaces, for many teams in the World Rally Championship, has been a core business since our company's beginning. We are very proud to have them return year after year after year to our facilities.
sportcar exprerience
We offer sportscar tours in both Marbella, Spain, and Lake Garda, Italy. Our tours are unique because the guest gets a lot of driving time on our well-prepared routes in the mounts. These tours are often combined with conference arrangements.
DRIVER DEVELOPMENT
Many drivers have been taking part in our one-on-one development programs. Our specialty is to coach racing and rally drivers on loose surfaces to extend their comfort level and help them progress in their careers.
ABOUT
FLATOUT SWEDEN
FlatOut Sweden has assisted car and tire manufacturers with development testing and product launches for over a decade. We know what it takes to create amazing experiences, display product benefits, and build strong partnerships. No project is too big or complex for us, and we will always deliver.
We genuinely love our job and believe that's why the results of our work continue to be so appreciated by our clients.
Patrik Sandell, a former professional driver in rally and rallycross, founded FlatOut Sweden. With roots in northern Sweden, our specialty is within winter events, but we are no strangers to creating memorable experiences in the other seasons. Our reach is global, and our approach is flexible, so if you are looking for a one-stop shop for your next event, please don't hesitate to contact us.
Patrik Sandell, CEO
Mattias Lönn, Project manager
Linnea Sandell, Account manager
