Not just a event
agency, we are
FlatOut SWEDEN
FlatOut Sweden is the world’s largest event agency dedicated to creating memories on ice. FlatOut Sweden crafts exclusive turnkey experiences for groups, companies, and global automotive launches — where high-performance ice driving meets Nordic conditions and world-class hospitality.
Partners
Friends and partners we have the privilege of working with
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Our services
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Ice Driving Experience
Corporate Ice Driving
Ice Driving USA
Rent Ice Track
Winter Driving Production
Sportscar Driving Experience
Contact
Management team
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Ice Driving Expertness
Packages
1 day of ice driving
Full day Ice Driving Experience
Professional instructors
Lunch served in a TiPi on the ice
Accommodation Frösö Park hotel
Three-course welcome dinner
Airport transfers
2 days of ice driving
Two full days of Ice Driving
Professional driving instructors
Lunch served in a TiPi on the ice
Accommodation at Frösö Park hotel
Three-course dinners
Airport transfers
2 days of ice driving + arctic adventure
Two full days of Ice Driving
Arctic adventure day in Åre
Dog sledding
Guided snowmobile safari
Mountain dinner and spa experience
Accommodation at Frösö Park hotel
All transfers throughout the program
Partners & Clients
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ABOUT FLATOUT SWEDEN
FlatOut Sweden has established itself as a premier partner for car and tire manufacturers
Flatout Sweden offers much more than just cars drifting on ice tracks. It’s about the full experience—discover the local food culture, nature, activities, and sports. Always creating a unique experience for each company.
FAQ
Answered questions.
With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.
Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.
In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.
Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.
Every event is fully customized to match your company’s goals, group size and level of exclusivity.
