We are Flat Out Sweden®

Not just a event
agency, we are

Creators.
Visionaries.
Innovators.

FlatOut SWEDEN

FlatOut Sweden is the world’s largest event agency dedicated to creating memories on ice. FlatOut Sweden crafts exclusive turnkey experiences for groups, companies, and global automotive launches — where high-performance ice driving meets Nordic conditions and world-class hospitality.

Partners

Friends and partners we have the privilege of working with

Explore

Our services

Ice Driving Experience
Experience the thrill of drifting on our extensive ice tracks with our all-inclusive Nordic Ice Driving program in Sweden. Select from 2, 3, or 4-day premium driving adventures.
Read more
Corporate Ice Driving
Custom-built ice driving experiences for your OEM lounge, team, or clients. We manage everything from planning and execution to branding, all handled by experts. We are your one-stop shop.
Read more
Ice Driving USA
It is the only program of its kind in the USA. Swedish culture combined with American expertise creates a truly unique winter driving experience in Eagle River, Wisconsin.
Read more
Rent Ice Track
Host your car club or company event at our private ice driving facility. Our rally-style layouts offer over 10 km of continuous driving.
Read more
Winter Driving Production
Launch your next product in a spectacular winter setting - we create exclusive media production all over the world.
Read more
Sportscar Driving Experience
Exclusive summer driving experiences with premium cars, fine dining, and high-end accommodation are a great combination.
Read more

Contact

Management team

Thank you
Your submission has been received!
Oops! Something went wrong while submitting the form.

Portfolio

Portfolio

We create tailor-made events that exceed expectations. Our commitment to excellence ensures quality in every detail. Experience ultimate ice driving, supported by trusted local partners, with first-class accommodation and dining throughout your stay.

View work

Ice Driving Expertness

Packages

1 day of ice driving

SEK 12.855
/person
  • Full day Ice Driving Experience

  • Professional instructors

  • Lunch served in a TiPi on the ice

  • Accommodation Frösö Park hotel

  • Three-course welcome dinner

  • Airport transfers

1 day program
Learn more
Minimum group size: 8

2 days of ice driving

SEK 23.575
/person
  • Two full days of Ice Driving

  • Professional driving instructors

  • Lunch served in a TiPi on the ice

  • Accommodation at Frösö Park hotel

  • Three-course dinners

  • Airport transfers

2 day program
Learn more
Minimum group size: 8

2 days of ice driving + arctic adventure  

SEK 33.450
/person
  • Two full days of Ice Driving

  • Arctic adventure day in Åre

  • Dog sledding

  • Guided snowmobile safari

  • Mountain dinner and spa experience

  • Accommodation at Frösö Park hotel

  • All transfers throughout the program

3 day program
Learn more
Minimum group size: 16

Partners & Clients

ABOUT FLATOUT SWEDEN

FlatOut Sweden has established itself as a premier partner for car and tire manufacturers

Flatout Sweden offers much more than just cars drifting on ice tracks. It’s about the full experience—discover the local food culture, nature, activities, and sports. Always creating a unique experience for each company.  

FAQ

Answered questions.

Frequently Asked Questions

1
What is Flat Out Sweden?
Flatout Sweden creates premium driving experiences and automotive events centered around ice driving on frozen lakes.

With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.

Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
2
Where is Flat Out Sweden located?
Our primary ice driving locations are in northern Sweden, where the cold winter climate allows us to build large, professionally prepared ice driving arenas on frozen lakes.

We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.

In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
3
How do I get started or request a proposal?
Getting started is easy.

Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.

Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
4
Do you offer custom packages for corporate groups?
Yes, creating tailored corporate experiences is one of our specialties.

For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.

Every event is fully customized to match your company’s goals, group size and level of exclusivity.
Thank you
Your submission has been received!
Oops! Something went wrong while submitting the form.