GLOBAL
DRIVINg
EVENT AGENCY
Welcome to Flat Out Sweden! We specialize in creating unforgettable tailor-made car and tire launches and engaging corporate driving events for small and big groups. Providing exclusive ice track rentals for driving agencies. Experience the ultimate driving adventure with us!
friends and partners we have the privilege of working with
FlatOut Sweden has established itself as a premier partner for car and tire manufacturers, offering comprehensive support in development testing and product launches for over a decade. With our expertise in creating exceptional experiences, highlighting product advantages, and fostering robust partnerships, we are equipped to handle projects of any size or complexity, guaranteeing outstanding results every time.
Our team is genuinely passionate about our work, and this passion resonates in the exceptional outcomes we deliver, consistently earning the appreciation of our esteemed clients.
Founded by Patrik Sandell, a highly accomplished former professional driver in rally and rallycross, FlatOut Sweden hails from the northern region of Sweden, known for its expertise in winter events. However, our capabilities extend beyond the winter season, as we are adept at curating memorable experiences throughout the year. With a global reach and a flexible approach, we proudly offer an all-in-one solution for your upcoming event needs.
We invite you to connect with our dedicated team:
Patrik Sandell, CEO
Mattias Lönn, Project manager
Linnea Sandell, Account manager
ABOUT
FLATOUT SWEDEN
Unleash your winter dreams!
We create tailor-made events that exceed expectations, regardless of size. Our commitment to excellence guarantees top-notch quality in everything we do. Brace yourself for the ultimate ice driving experience, enhanced by our collaboration with local vendors. Enjoy first-class accommodation and dining throughout your stay.
Contact us now to turn your winter dreams into reality. Check out some of our previous events below!
FlatOut
ICE Driving Experience
Experience the thrill of ice driving with the FlatOut Driving Experience! This annual event is perfect for corporate groups and combines the excitement of driving on ice with breathtaking winter scenery. Whether you're looking for a unique stand-alone activity or an unforgettable addition to your conference, our full-day program offers both learning and fun. You'll gain new skills and enjoy every moment on the ice regardless of your skill level, from beginner to pro. Don’t miss out, book your ice driving experience today and create lasting memories!
Audi Quattro A6 S Line equipped with special event tires, featuring 400 studs per tire.
Booking: linnea@flatoutsweden.com
LOCATION: östersund, SWEDEN
BELoW YOU CAN Discover the excellence in our previously hosted events
skoda 4x4 winter experience
We proudly hosted the winter launch of Skoda Auto's latest models. European journalists were treated to the enchanting beauty of the Swedish winter landscape and the thrill of ice driving on Stortjärn. Our fleet consisted of 25 cars equipped with studded winter tires and another 25 cars with non-studded tires, providing a seamless and scenic driving experience to and from the ice driving arena. It was a truly unforgettable event that showcased Skoda's innovation and performance in the most captivating winter setting.
Client/reference:
LOCATION: östersund, SWEDEN
SKODA ENYAQ RS WORLD
RECODR DRIFT
In January 2023, we partnered as the local producer for an incredible event where the Škoda Enyaq RS iV set two GUINNESS WORLD RECORDS™ titles. Witness the astonishing ice drift as the Enyaq RS iV covered a remarkable distance of 7,351 km on our very own Stortjärn lake. Prepare to be amazed by this extraordinary feat of performance and determination.
More info about the GUINNESS WORLD
Client/reference:
LOCATION: östersund, SWEDEN
BELOW ZERO ICE DRIVING
LOCATION: KALL/ÅRE, SWEDEN
Our enduring partnership with Tuthill Porsche spans back to 2012, and we take great pride in hosting and organizing their extraordinary ice-driving concept, Below Zero Ice Driving. This unique experience allows car enthusiasts to unleash the power of a classic Porsche on the ice, delivering an exhilarating thrill like no other. If you're a true car lover, driving a Porsche on ice is an absolute must-have experience that will leave an indelible mark. www.belowzeroicedriving.com
Client/reference:
MICHELIN
X-Ice SNOW
expedition
In the winter months of 2020, we co-created the launch of the new Michelin X-Ice winter tire. With 800 participants from Scandinavia and Russia, we embarked on 18 exhilarating driving days on land and ice tracks, accompanied by captivating side activities inspired by Northern Sweden. It was an unforgettable experience celebrating innovation and performance.
Client/reference:
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
BMW WINTER DRIVING EXPERIENCE
Join us for the BMW Winter Driving Experience, a remarkable collaboration between BMW Sweden, Ring Knutstorp, and our team. Discover the thrill of our one-day driving program, featuring the latest BMW models. From clients across the Nordic countries and Europe, participants gather in Östersund to indulge in this unforgettable winter adventure. Don't miss out on this unique opportunity to experience the ultimate in driving excellence. https://bmwexperience.se
Client/reference:
LOCATION: östersund, SWEDEN
SUBARU WINTER EXPERIENCE
We proudly hosted the Subaru Winter Experience with Subaru of America and DirtFish Rally School for three years. This incredible event spanned four weeks, featuring 300 participants over 25 driving days each year. Brace yourself for an exhilarating adventure on the icy terrain like no other.
www.subaruwinterexperience.com
Client/reference:
LOCATION: EAGLE RIVER WISCONSIN, USA
SCANIA WINTER EXPERIENCE
For three years, we proudly hosted the Scania Winter Experience with Scania Sweden. With over 550 guests per year, this exceptional event offered top-class accommodation, delicious food, a captivating exhibition, truck driving, and safety ice driving with road cars. Join us for an unforgettable experience of luxury, excitement, and automotive excellence.
Client/reference:
LOCATION: ÖSTERSUND, SWEDEN
MICHELIN NORTHERN STARs
Years ago, we proudly hosted Michelin Northern Star alongside Michelin Europe for the exclusive launch of the Alpin 6 winter tire. Over 20 driving days, we welcomed 600 participants from 18 countries to experience the thrill of driving on land and ice tracks, complemented by inspiring side activities inspired by the enchanting landscapes of northern Sweden.
Client/reference:
LOCATION: UMEÅ/TAVELSJÖ, SWEDEN
THE
GRAND TOUR
LOCATION: KALL/ÅRE, SWEDEN
We are proud to have collaborated with W. Chump & Sons Limited as the local production partner for the exhilarating winter shoot of The Grand Tour on Amazon Prime. In this thrilling episode, Jeremy Clarkson, Richard Hammond, and James May pushed the limits of the Lamborghini Urus on the challenging snow and ice terrains of northern Sweden. Witness the extraordinary performance of the Urus as it underwent rigorous stress testing in extreme conditions.
Client/reference:
motorsport travel
With a decade of experience, we specialize in organizing corporate conference travels to motorsport events. Our extensive network and strong personal connections in the industry allow us to provide exclusive team and driver access at top motorsports worldwide. Trust us to curate unforgettable experiences for your team.
rally winter testING
Proudly serving as a core business since day one, we offer pre-event testing for Rally Sweden and development testing for winter surfaces. Teams in the World Rally Championship repeatedly choose our facilities year after year. Experience our unparalleled expertise and join us for the ultimate advantage in testing.
sportcar exprerience
Experience the thrill of our sportscar tours in Marbella, Spain, and Lake Garda, Italy. Enjoy extensive driving time on our carefully planned mountain routes. Combine these tours with conference arrangements for a unique and unforgettable experience. Contact us today to embark on an adventure like no other.
DRIVER DEVELOPMENT
Our renowned one-on-one development programs have been empowering countless drivers to reach new heights. We specialize in coaching racing and rally drivers on loose surfaces, enabling them to push their limits, enhance their skills, and propel their careers forward. Join us to elevate your performance and unlock your full potential on the track.
