Ice Driving Experience

Ice Driving Experience

Experience one of the most exciting driving adventures in the world — professional ice driving in the spectacular winter landscape of Jämtland, Sweden.

Our Nordic Ice Driving Experience is a premium winter program where guests learn to master the art of driving on ice under the guidance of professional instructors. Over the course of 2, 3 or 4 unforgettable days, participants drive specially prepared Audi Quattro S-line vehicles equipped with Swedish studded tires featuring over 400 studs per tire, delivering incredible grip and control on perfectly prepared ice tracks.

The experience takes place on frozen lakes in northern Sweden, where the cold climate creates some of the best ice driving conditions in the world. Here, you will learn how to control the car in long drifts, master weight transfer and push your driving skills to new limits in a safe and controlled environment.

Every detail is carefully planned, from airport transfers and logistics to accommodation, activities and hospitality, allowing guests to focus on what matters most — an unforgettable driving experience on ice.

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Professional Ice Driving

Drive specially prepared Audi Quattro S-line vehicles equipped with Swedish studded tires featuring over 400 studs per tire, designed specifically for maximum grip on ice. On our large frozen lake tracks, you will experience the thrill of controlled drifting and precision driving in one of the best ice driving environments in the world.

World Class Instructors

World-Class Instructors
Learn from experienced instructors who specialize in winter driving techniques, all with a background as rally drivers. They provide clear guidance and coaching throughout the program to help you build confidence, improve control, and fully enjoy the unique experience of driving on ice.

Ice Driving Expertness

Packages

1 day of ice driving

SEK 12.855
/person
  • Full day Ice Driving Experience

  • Professional instructors

  • Lunch served in a TiPi on the ice

  • Accommodation Frösö Park hotel

  • Three-course welcome dinner

  • Airport transfers

1 day program
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Minimum group size: 8

2 days of ice driving

SEK 23.575
/person
  • Two full days of Ice Driving

  • Professional driving instructors

  • Lunch served in a TiPi on the ice

  • Accommodation at Frösö Park hotel

  • Three-course dinners

  • Airport transfers

2 day program
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Minimum group size: 8

2 days of ice driving + arctic adventure  

SEK 33.450
/person
  • Two full days of Ice Driving

  • Arctic adventure day in Åre

  • Dog sledding

  • Guided snowmobile safari

  • Mountain dinner and spa experience

  • Accommodation at Frösö Park hotel

  • All transfers throughout the program

3 day program
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Minimum group size: 16
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FAQ

Answered questions.

Frequently Asked Questions

1
What is Flat Out Sweden?
Flatout Sweden creates premium driving experiences and automotive events centered around ice driving on frozen lakes.

With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.

Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
2
Where is Flat Out Sweden located?
Our primary ice driving locations are in northern Sweden, where the cold winter climate allows us to build large, professionally prepared ice driving arenas on frozen lakes.

We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.

In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
3
How do I get started or request a proposal?
Getting started is easy.

Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.

Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
4
Do you offer custom packages for corporate groups?
Yes, creating tailored corporate experiences is one of our specialties.

For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.

Every event is fully customized to match your company’s goals, group size and level of exclusivity.