Ice Driving Experience

One Day Ice Driving Program

Experience the thrill of driving on ice in the spectacular winter landscape of northern Sweden.
Our Ice Driving Experience is designed for drivers who want to explore the limits of performance vehicles on purpose-built ice tracks, guided by professional instructors.
This carefully curated experience combines adrenaline-filled driving with Scandinavian hospitality, breathtaking winter scenery and unforgettable moments on the frozen lake.

SEK 12.855/person + VAT
Minimum group size: 8
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Professional ice driving instructors
Purpose-built ice tracks on frozen lakes
High-performance vehicles with specially made studded tires
Unique lunch experience on the ice
Premium Nordic winter environment
Competitive driving elements
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Day One – Arrival & Welcome

Your experience begins the moment you arrive.
Upon landing, guests are greeted by a personal host and transferred to Frösö Park Hotel, located just minutes from the airport with stunning views of the winter landscape.
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After check-in to your shared double room, the evening continues with a welcome dinner where participants meet fellow drivers and prepare for the exciting days ahead.

Morning Session

After breakfast, guests meet in the hotel reception before transferring to the frozen driving arena.

Develop your driving technique on specially designed ice tracks while learning how to control the vehicle and its unique studded tires.

Lunch on the Ice

Midday lunch is served in a traditional Nordic tipi tent, surrounded by the frozen landscape.

Afternoon Session

The afternoon continues with more advanced driving exercises and friendly competition elements on the ice.

Departure

After the driving experience, guests are transferred comfortably to the airport for departure.

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FAQ

Answered questions.

Frequently Asked Questions

1
What is Flat Out Sweden?
Flatout Sweden creates premium driving experiences and automotive events centered around ice driving on frozen lakes.
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With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.
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Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
2
Where is Flat Out Sweden located?
Our primary ice driving locations are in northern Sweden, where the cold winter climate allows us to build large, professionally prepared ice driving arenas on frozen lakes.
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We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.
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In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
3
How do I get started or request a proposal?
Getting started is easy.
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Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.
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Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
4
Do you offer custom packages for corporate groups?
Yes, creating tailored corporate experiences is one of our specialties.
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For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.
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Every event is fully customized to match your company’s goals, group size and level of exclusivity.