Corporate Ice Driving Experiences

Corporate Ice Driving

Create a truly unforgettable experience for your clients, partners or team.

For 20+ years, we have designed and delivered turnkey corporate ice driving events for companies from around the world. From intimate executive groups to large international brand activations, we specialize in creating experiences that combine performance driving with premium hospitality and unforgettable winter scenery.

Every event is fully customized to your needs. Our team manages everything — from logistics and vehicles to branding, dining and unique winter activities — ensuring a seamless and memorable experience for your guests.

Invoice available for companies. How it works: you send a request, we reply with a tailored proposal, then we confirm with an agreement and invoice.

Recent client events: BMW Winter Experience Porsche Winter Driving Experience Audi Quattro ice driving

Request a proposal

Turnkey Event Production

Complete event management including logistics, accommodation, transportation and activities.

Premium Driving Experiences

Professional ice driving programs with high performance vehicles and experienced instructors.

Brand Activation & Launches

Unique winter environments perfect for product launches and brand experiences.

Tailored Guest Experiences

From helicopter transfers to fine dining and Arctic adventures — every event is fully customized.

Complete Branding Solutions

From subtle details to full-scale brand environments across the entire event.

Thank you

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Partners

Friends and partners we have the privilege of working with

FAQ

Answered questions.

Frequently Asked Questions

What is FlatOut Sweden?

FlatOut Sweden creates premium driving experiences and automotive events centered around ice driving on frozen lakes.
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With 20+ years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.
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Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.

Where is FlatOut Sweden located?

Our primary ice driving locations are in northern Sweden, where the cold winter climate allows us to build large, professionally prepared ice driving arenas on frozen lakes.
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We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.
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In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.

How do I get started or request a proposal?

Getting started is easy.
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Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.
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Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.

Do you offer custom packages for corporate groups?

Yes, creating tailored corporate experiences is one of our specialties.
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For 20+ years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.
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Every event is fully customized to match your company’s goals, group size and level of exclusivity.

Car drifting on a frozen lake with snow spray in northern Sweden