Ice Driving USA

Ice Driving USA

Experience the thrill of professional ice driving in the United States.
‍
Our Ice Driving USA program takes place on the frozen Dollar Lake in Eagle River, Wisconsin, where wide open ice and perfectly prepared tracks create the ideal environment to master winter driving.
‍
Over the years, this program has become one of the most popular ice driving experiences in North America and is the only one of its kind in the USA, attracting enthusiasts from around the world — including well-known personalities from the automotive and entertainment industries.
‍
Guests drive Subaru WRX vehicles equipped with the same Swedish studded tires used in our Scandinavian programs, delivering incredible grip and control on the ice.
‍
Combined with professional instructors, exciting snowmobile adventures and the stunning winter landscape of Wisconsin, this program offers a truly unforgettable winter driving experience.

Contact
Professional Ice Driving

Drive purpose-built Subaru WRX cars on rally-style prepared ice tracks with Swedish studded tires.

World Class Instructors

Learn from highly experienced instructors who guide you through the techniques of controlling a car on ice.

Snowmobile Adventures

Explore the frozen lakes and surrounding wilderness on exciting snowmobile safaris.

Iconic Location

Dollar Lake in Eagle River provides one of the best ice driving environments in North America.

Proven Experience

For years the program has welcomed guests from around the world — including celebrities, racing drivers and automotive enthusiasts.

Thank you
Your submission has been received!
Oops! Something went wrong while submitting the form.

FAQ

Answered questions.

Frequently Asked Questions

1
What is Flat Out Sweden?
Flatout Sweden creates premium driving experiences and automotive events centered around ice driving on frozen lakes.
‍
With more than 15 years of experience, we specialize in designing unforgettable driving adventures in spectacular winter environments. Our programs range from Nordic ice driving experiences in Sweden to corporate events, private track rentals, media productions and international driving programs.
‍
Whether you are an individual driver, a company or a brand looking to create a unique event, our goal is always the same — to deliver extraordinary driving experiences.
2
Where is Flat Out Sweden located?
Our primary ice driving locations are in northern Sweden, where the cold winter climate allows us to build large, professionally prepared ice driving arenas on frozen lakes.
‍
We operate across several lakes in the region to ensure the best possible ice conditions throughout the winter season.
‍
In addition to Sweden, we also run our Ice Driving USA program in Wisconsin, where similar frozen lake conditions allow us to offer the same thrilling driving experience in North America.
3
How do I get started or request a proposal?
Getting started is easy.
‍
Simply send us an inquiry through our contact form or reach out directly, and our team will help you plan the experience that fits your needs.
‍
Whether you are interested in joining one of our driving programs, organizing a corporate event, renting an ice track, or creating a winter production, we will guide you through the entire process — from planning to execution.
4
Do you offer custom packages for corporate groups?
Yes, creating tailored corporate experiences is one of our specialties.
‍
For more than 15 years we have designed turnkey corporate events for companies from around the world. These programs can include everything from ice driving and winter adventures to accommodation, fine dining, branding, transportation and unique guest experiences.
‍
Every event is fully customized to match your company’s goals, group size and level of exclusivity.