Ice Driving USA

A Subaru WRX drifting on a frozen lake ice track in Eagle River, Wisconsin

Introduction

Scandinavian flicks with an American touch

Ice Driving USA is an extension of FlatOut Sweden’s ice driving operations in Scandinavia. By combining decades of Scandinavian ice driving expertise with the high standards of the U.S. automotive industry, we have created a unique ice driving program — the only one of its kind in the United States. Building on the experience and knowledge gained from running winter driving programs in Sweden, Ice Driving USA delivers the same level of precision, safety, and driving excitement to a new market.

A Subaru WRX drifting on the ice track in Eagle River, Wisconsin

A Subaru WRX kicking up snow while driving on ice in Eagle River, Wisconsin

Close-up of a Subaru WRX on the frozen lake ice track in Eagle River, Wisconsin

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A Subaru WRX on a professionally prepared ice track in Eagle River, Wisconsin

The team will make you feel like racing royalty

Behind every successful program is a dedicated team that turns ambitious ideas into unforgettable experiences. With years of expertise in ice driving, event production, and winter operations, the FlatOut and Ice Driving USA team works tirelessly to ensure that every detail meets the highest standards.

A Subaru WRX drifting across the ice at the event in Eagle River, Wisconsin