Kumho
Where movement meets identity
When Kumho Tires developed a new winter tire and it was time to introduce it to the world, they chose FlatOut Sweden and its expertise to create an unforgettable driving experience. The event showcased the performance of the new winter tire in the demanding Scandinavian winter environment, highlighting the high standards of the Kumho brand. It was a unique meeting point where Korean innovation and culture came together with Scandinavian winter conditions, creating a memorable platform to demonstrate the tire’s capabilities.
Korean precision in an extreme winter environment
Guests had the opportunity to experience the new tire’s performance firsthand on specially prepared ice and snow tracks. Through a combination of professional instruction and real winter driving conditions, the event provided an authentic demonstration of Kumho’s winter tire technology and its capability in extreme environments.
